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To catch the eyes of top talent, this telecommunications company revisited and revamped its EVP, generating innovative strategies for reaching prospective candidates.

Sarah Dovlo is VP Global Employer Branding & HR Marketing at Deutsche Telekom.

Have a listen to the episode below, keep reading for a summary and be sure to subscribe to the Employer Branding Podcast.

Listen on Apple PodcastsSpotifyStitcher or Soundcloud.

In this episode you’ll learn:

• Why one story is the key to an effective EVP
• More about the internal research it carried out for its EVP
• Why “Promise” means across the company
• What they are doing to move society forward and what it means
• What #Iwillnotstop is and how it works

You can connect with Sarah here.

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